Has anyone noticed that Wendy's recent advertising is using the song, "Blister in the Sun"? I for one, do not want my Wendy's potato associated in any way with a Wendy's blister, sun-dried or otherwise. Or that the new GMC Acadia ads run backed by a lilting version of "I Melt for You". That's right, Modern English's only hit that goes a little like this, "I stop the world, I melt for you." Who, in this narrative, is melting? The Polar ice caps? This could be a companion piece to go with Al Gore's "An Inconvenient Truth" or perhaps a David Suzuki lecture on climate change. Has irony taken root in advertising or simple old-fashioned stupidity? Why hey, I have an idea, for the next Kleenex campaign, use Bruce Cockburn's, "If a Tree Falls in the Forest, Does Anybody Hear?" Which brings me to next question, if I turn off my TV, does an advertiser hear?